For DTC Founders doing $3M–$15M who are 'winning' on the dashboard but losing on the balance sheet
Stop Scaling Into A Deficit:
The 5-Day Creative Logic Gap Audit
(Even if you’re currently one ad reset away from $0 revenue).
A free, 5-day clinical diagnostic breaking down the 5 'Logic Gaps' killing your margin and how to install a system that scales without the 2 AM scramble.
No 'hacks.' No 'secret settings.' Just the unsexy math of $10M+ scaling
What You'll Get:
• The "Ground Truth" Math: How to calculate your unit-economic 'Hard Ceiling' so you stop scaling into a liquidity crisis.• The 72-Hour Creative Kill-Switch: A data-led framework to identify failing creative before it eats your margin—not after.• The Blueprint for Silo-Free Production: How to give your editors specific retention-based instructions so they stop shipping 'beautiful' ads that don't convert.
...and after reading it, you will be able to reclaim up to 30% of your wasted creative spend, stabilize your daily revenue regardless of algorithm 'resets', and finally hold your agency accountable using math they can’t hide from.
Why This Matters Now:
The DTC landscape has changed. Post-iOS14, the 'hacks' that built $1M brands are the exact same habits killing $10M brands. Most agencies are still playing the 2021 game. This audit isn't about teaching you how to run ads—it's about showing you the structural math and creative feedback loops required to survive the next phase of your growth.
Is this for me?
If you see yourself in any of these:
• You’re one 'ad reset' away from $0 revenue because you’re held hostage by a single Hero SKU.• You’re leaking 30% of your margin through 'vibe-based' 2 AM creative scrambles.• You’re making scaling decisions based on 'Ghost Profits' because your dashboard and bank account don't match.• You’re stuck in the 'Agency-Jumping Cycle,' hoping a new media buyer can fix a broken creative system.
…then you should take a look at the Creative Logic Gap Audit.
Access the Creative Logic Gap Audit now:
A sneak peek of what's inside…
Day 1: The 60% Danger Zone Audit.
How to identify if your business is a house of cards dependent on a single fluke ad.
Day 2: The 72-Hour Iteration Loop.
Stop shipping 'masterpieces' and start engineering attention using high-retention 'Atoms'.
Day 3: The MER Ground Truth
Finding your 'Hard Ceiling' math to stop scaling into a liquidity crisis.
Day 4: The Retention-Mark Blueprint.
Bridging the silo between your data and your editors to fix the 4-second drop-off.
Day 5: The Agency-Jumping Cycle.
Why hiring a new 'driver' won't fix a broken engine—and how to install the system yourself.
Access the Creative Logic Gap Audit now:
The Philosophy Behind the Audit
This audit was built on a single, clinical observation: Most DTC brands stall at $10M not because they lack 'creativity,' but because they lack Systems Architecture. After seeing founders lose millions to 'vibe-based' creative and modeled dashboard math, I developed a framework to treat scaling as an engineering problem, not an art project.
• Creative is Architecture: I believe the highest leverage in Meta ads isn't the 'hook' itself, but the data-led system that engineers it.• Math is the Only Truth: If your Ads Manager doesn't match your 3PL invoice, your strategy is a hallucination. I prioritize Business MER over platform vanity metrics.• Systems Over Managers: A new agency won't fix a broken engine. My goal is to give founders the 'Logic Gap' roadmap so they can finally hold their teams accountable.
Access the Creative Logic Gap Audit now:
Done! Your first Creative Logic Gap Audit lesson is on the way.
Just a heads up: Emails hide in Promotions sometimes. If that happens, drag it to Primary so you get all the 5 lessons.See you there!